• Tailor our heat pump test drive service to help promote your business or project

    Our heat pump test drive is a fresh new way to give people a taste of what it might be like to have a heat pump. Instead of just giving people facts and figures, we provide tools to let people experience what it might actually look, sound, and feel like to live with a heat pump. To try it out for yourself, visit pump:chic.


    We're now offering the opportunity to tailor our heat pump test drive service to help promote your business or project. You can provide the test drive experience and guide interested users directly back to you. Uses include:

    • Add it to your marketing as an engaging way to attract and interact with customers
    • Use it onsite to demonstrate a heat pump to clients
    • Users can share their photos and videos of your branded 3D Augmented Reality heat pump, helping promote your services
    • Give clients a better idea of what to expect from a heat pump, reducing surprises down the line

    Check out the various options we offer below.

  • Which option suits you?

    Take a look, then scroll down to send us your details and get the ball rolling.



    People sometimes ask if they can link to pump:chic. Please go ahead, no need to check, your support is much appreciated!


    £100 setup

    plus £100 per year hosting

    Your own branded page on this website to use in your promotion, including:

    • Intro to your company/project
    • Next steps journey directing users to you
    • Users can submit details directly to you via a form

    See example page here (note this plan does not include branded AR models - see Professional Plus!).


    £200 setup

    plus £200 per year hosting

    Everything in the Professional plan, plus your branding on the AR heat pump equipment models (useful for when people share photos/videos of their test drive).


    See example page here.


    Get in touch for price options

    Everything in the Professional or Professional Plus plan, with additional options like:

    • Leaflets with details of the test drive service and linking to your tailored page
    • New heat pump AR models based on the pumps you work with
    • Any other ideas you may have!
  • Enter your details and we will be in touch about next steps

  • About and contact

    pump:chic (and the associated heatpumptd.com site) is a project by Mike Fell with the aim of helping get to net zero carbon quicker. If you have questions, suggestions, or are generally interested in discussing or collaborating, please get in touch at mike@pumpchic.com or via Twitter @heatpumpchic.

    Terms & Conditions
    Website usage terms and conditions (updated 16 Sep. 22)
    Welcome to our website. If you continue to browse and use this website, you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern Heat Pump Test Drive’s relationship with you in relation to this website. If you disagree with any part of these terms and conditions, please do not use our website.
    The term ‘Heat Pump Test Drive’ or ‘us’ or ‘we’ refers to the owner of the website. You can contact use at mike@pumpchic.com. The term ‘you’ refers to the user or viewer of our website.
    The use of this website is subject to the following terms of use:
    •	The content of the pages of this website is for your general information and use only. It is subject to change without notice.
    •	This website uses cookies to monitor browsing preferences. If you do allow cookies to be used, the following personal information may be stored by us for use by third parties: ClientIDs consisting of a string of numbers unique to each user on our website; number of times and time of day of previous visits to our website; information about how you found our website, your search and browser history; IP addresses.
    •	Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.
    •	Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.
    •	This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.
    •	All trademarks reproduced in this website, which are not the property of, or licensed to the operator, are acknowledged on the website.
    •	Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence.
    •	From time to time, this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).
    •	Your use of this website and any dispute arising out of such use of the website is subject to the laws of England, Northern Ireland, Scotland and Wales.
    Privacy Policy
     Heat Pump Test Drive Privacy Policy (updated 16 Sep. 22)
    Our contact details 
    Name: Michael Fell
    E-mail: mike@pumpchic.com
    The type of personal information we collect 
    We currently collect and process the following information:
    •	Details you submit using contact forms or when you email us, which may include your name, email, telephone, and any details you provide in the message body. 
    How we get the personal information and why we have it
    Most of the personal information we process is provided to us directly by you for one of the following reasons:
    •	You used a contact form to contact one of our third party affiliates.
    •	You contacted us directly via email.
    We use the information that you have given us in order to respond to your inquiries. 
    Where you use a contact form to contact one of our third party affiliates, the information is emailed to them automatically as well as being stored by us.
    Under the UK General Data Protection Regulation (UK GDPR), the lawful basis we rely on for processing this information is: 
    (a) Your consent. You are able to remove your consent at any time. You can do this by contacting mike@pumpchic.com.
    How we store your personal information 
    Your information is securely stored. 
    We keep the details you submit via forms for up to a year. We will then dispose your information by deleting the form messages.
    Your data protection rights
    Under data protection law, you have rights including:
    Your right of access - You have the right to ask us for copies of your personal information. 
    Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete. 
    Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances. 
    Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances. 
    Your right to object to processing - You have the the right to object to the processing of your personal information in certain circumstances.
    Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.
    You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.
    Please contact us at mike@pumpchic.com if you wish to make a request.
    How to complain
    If you have any concerns about our use of your personal information, you can make a complaint to us at mike@pumpchic.com.
    You can also complain to the ICO if you are unhappy with how we have used your data.
    The ICO’s address:            
    Information Commissioner’s Office
    Wycliffe House
    Water Lane
    SK9 5AF
    Helpline number: 0303 123 1113
    ICO website: https://www.ico.org.uk